Meet Amazon Connect: An Alexa Based Contact Center.



Amazon Just Opened Up The Same Customer Service System They Invented To Any Business.

Today Amazon announced Amazon Connect. It is based on the same contact center technology used by Amazon customer service associates around the world to power millions of customer conversations. It is a cloud-based contact center that any company can setup in a few clicks. With-in seconds agents can begin taking calls. The power of this system is context and efficiency along with the Voice First technology of Lex, the same systems used by Alexa and Echo.

Amazon Connect comes with pre-built integrations to popular Customer Relationship Management (CRM) systems such as Salesforce, Zendesk and Zoho. There is also an API that can be used to build custom integrations. You can also use Amazon Connect with Workforce Management suites like Calabrio, for agent performance tracking, staffing forecasting and management. Amazon Connect also works with other AWS services like Amazon S3 and Amazon Kinesis for storing recorded calls or streaming detailed contact records in real-time to a data warehouse to merge with business intelligence systems for further analysis.

Key Features

Cloud-Powered:  Connect is an integral part of AWS and is designed to be robust, scalable, and highly available. Each contact center instance runs in multiple AWS Availability Zones.

Simple:  Connect was designed to be set up and run by business employees, not tech specialists. The graphical console makes the setup process (including the design of graphical call flows) intuitive.

Flexible:  The Contact Flow Editor (CFE) that powers Amazon Connect includes blocks for interaction, integration, control flow and branching. Call flows can include a mixture of prerecorded audio prompts, generated audio, Lex-powered interaction, integration with existing systems and databases, conversations with agents and call transfers.

Economical:  Connect’s pay-as-you-go model keeps operating costs in line with actual usage. On the agent side, Amazon Connect includes a softphone that supports high-quality audio.


The power of Amazon Connect will impact many, even if you do not operate a business in need of a virtual call center.  Businesses that use the service will be able to have a real-time connection to a customer database allowing for even the smallest company to be have powerful functions that even very large companies find hard to duplicate.  For example a customer that just placed an order on your website can dial in and flow into the system with the knowledge there may be a basic question about the order just placed.  This very powerful system will make both customers and business owners very happy.

The system can also use a highly interactive Lex based Voice First interactive system that will allow a range of use cases.  This is actually one of the most powerful elements of Amazon Connect.  The very powerful scripting system will allow for very fluid and powerful automated interactions that are like speaking to Alexa and not an old fashioned IVR phone system.





I can see dozens of business use cases from phone ordering, which is actually faster than using an app to new businesses built around better customer service and support.  There is also little doubt that smaller businesses will benefit by both inbound and outbound uses of Amazon Connect.

The Amazon Way

Just like Amazon Marketplace, Amazon Fulfillment, AWS, Amazon Pay, Amazon Go Store Technology and now Amazon Connect, Amazon takes innovation they have developed internally and open it up as a platform for users.  This is a very profitable part of Amazon, for example AWS produces a lion’s share of Amazon revenue.  Each new system and platform slowly changes the ecosystem and at some point completely dominates it.

It is popular to argue that “no one uses the phone anymore” however this is not only ill informed it is also quite the opposite.  Web and mobile commerce increase phone traffic, not decrease it.  Amazon, a web and mobile merchant obviously knows this empirically.  So do real businesses.  Only a small but loud sub section of Silicon Valley startups buy into the idea they “never have to talk to anyone” or worse, “we don’t need sales people or customer service phones”.  The reality is the need for Amazon Connect has been massive.  There is little doubt the service will do very well.

A 1,000 Razors Cuts To Payment Companies

The Amazon small and medium sized business platform:

  • Amazon Marketplace
  • Amazon Fulfilment
  • Amazon Connect
  • Amazon Pay
  • Alexa
  • AWS

I expect to see Amazon Connect grow with small and medium sized business as well as larger businesses.  Amazon will begin to offer a range of platforms from Alexa to Amazon Pay to AWS along with Amazon Connect creating a huge force of competition for  many industries, most importantly Payment Companies.  Amazon Connect is part of a platform the company is building where once all of the pieces are fully assembled, it would be nearly impossible to compete with.  This is actually good news for small and medium sized businesses and their customers. Bad news for less astute payment companies.




Subscribe ($99) or donate by Bitcoin.

Copy address: bc1q9dsdl4auaj80sduaex3vha880cxjzgavwut5l2

Send your receipt to to confirm subscription.

Subscribe to this site, This is not for paid site membership or to access member content. To become a member, please choose "Join Us" on the main menu.


IMPORTANT: Any reproduction, copying, or redistribution, in whole or in part, is prohibited without written permission from the publisher. Information contained herein is obtained from sources believed to be reliable, but its accuracy cannot be guaranteed. We are not financial advisors, nor do we give personalized financial advice. The opinions expressed herein are those of the publisher and are subject to change without notice. It may become outdated, and there is no obligation to update any such information. Recommendations should be made only after consulting with your advisor and only after reviewing the prospectus or financial statements of any company in question. You shouldn’t make any decision based solely on what you read here. Postings here are intended for informational purposes only. The information provided here is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition. Information here does not endorse any specific tests, products, procedures, opinions, or other information that may be mentioned on this site. Reliance on any information provided, employees, others appearing on this site at the invitation of this site, or other visitors to this site is solely at your own risk.

Copyright Notice:

All content on this website, including text, images, graphics, and other media, is the property of Read Multiplex or its respective owners and is protected by international copyright laws. We make every effort to ensure that all content used on this website is either original or used with proper permission and attribution when available. However, if you believe that any content on this website infringes upon your copyright, please contact us immediately using our 'Reach Out' link in the menu. We will promptly remove any infringing material upon verification of your claim. Please note that we are not responsible for any copyright infringement that may occur as a result of user-generated content or third-party links on this website. Thank you for respecting our intellectual property rights.